Early in 2009, Neon Trees were signed to Mercury Records; they were also voted Band of the Year by Salt Lake City's City Weekly. The group's Mercury debut, Habits, arrived in early 2010. The following year, the band scored a hit, "Lessons in Love (All Day and All Night)," with house producer Kaskade; a guitar-heavy version of the song appeared on the band's 2012 album Picture Show, which found Neon Trees going in more rock and electronic directions at different times. They went on to tour the record shortly after, with performances alongside the likes of the Flaming Lips and the Offspring, as well as performing their hit song "Everybody Talks" on that year's edition of America's Got Talent. In 2013 they reunited with Habits producer Tim Pagnotta, recording in Cabo San Lucas, Los Angeles, and Provo; in January 2014, the single "Sleeping with a Friend" offered the first taste of Neon Trees' more polished approach. That March, Glenn revealed he was gay, and a similar soul-searching mood ran through the band's third album, Pop Psychology, which arrived in April 2014.